Diane Morgan was working. The British comedian, best known as the gloriously ill-informed Philomena Cunk, was filming on Hollywood’s Walk of Fame when a man approached her wearing Meta Ray-Ban smart glasses. He asked for her telephone number, told her she was gorgeous and, when a crew member intervened, reportedly became threatening.

For years, the conversation around name, image and likeness has focused largely on rights: who can use an athlete’s identity, what that use is worth, and how athletes participate economically in the value they create. But as the NIL market matures, another problem is becoming visible.

When most people think about aristocratic lineage, they think about privilege. Historians know it served a different purpose.

A two-second sample. Nearly thirty years of litigation. And a judgment that may have transformed one of copyright law’s most obscure exceptions into one of its most important.

Is your face just an aesthetic, or extractable data? The Avatar lawsuit exposes a new era of biometric identity theft—and why you must secure your digital persona.

Matthew McConaughey doesn’t sell movies. He sells Matthew McConaughey.

If you’re an influencer or creator, your face, voice, and online persona are your business. They power your partnerships, fuel your audience growth, and shape the trust you’ve built online. But in a world of content theft, deepfakes, and AI clones,
protecting your personal brand has never been more important.

Why Controlling Your Digital Persona Is the Next Frontier of Intellectual Property

Taylor Swift, a question for you. If an artificial intelligence system can replicate your voice, your image, and your persona without consent, what exactly do you own?

The Legal Frontier: Establishing Order in a Borderless Digital Reality

In the digital age, your voice is being cloned and your face is being replicated by algorithms while you sleep. Without a proactive defense, your identity is no longer your own.

Strategic brand management, the nucleus of any global company’s success, is no longer solely about trademarks and patents. Traditionally, sound advice was to protect them early, strongly and proactively.

Luke Littler’s attempt to trademark his face highlights a growing concern shared by athletes, creators, and influencers everywhere: How do you protect your digital identity in an AI-driven world?

As artificial intelligence (AI) accelerates, individuals are asking urgent questions: How do I protect my digital identity? Do I own rights to my face? Is my voice copyright protected? What are my rights if AI uses my face?

Image rights registration can function as a practical legal and commercial tool to safeguard digital identity in the age of generative AI. This global registration, paired with privacy, copyright, and publicity/right-of-personality regimes, enables individuals and organizations to protect their personal brand from theft, prevent misuse of name and image, and stop AI from using likenesses without consent.