Personality Incorporated

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The Pastiche Peril

A two-second sample. Nearly thirty years of litigation. And a judgment that may have transformed one of copyright law’s most obscure exceptions into one of its most important.

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Image Rights

Taylor Swift, AI, and the New Law of Personality

Why Controlling Your Digital Persona Is the Next Frontier of Intellectual Property

Taylor Swift, a question for you. If an artificial intelligence system can replicate your voice, your image, and your persona without consent, what exactly do you own?

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