Privacy Policy
At Personality Incorporated, our goal is for our customers to have the best possible experience. We strive for accurate collections of intellectual property information and search tools to support your research efforts while respecting your privacy.
This Privacy Policy protects the confidentiality of information you provide and information you obtain using the web site. It accomplishes four objectives:
- Disclose what information we do and do not collect.
- Detail what we will and will not do with the collected information.
- Explain how we protect collected information.
- Identify your choices and contact methods for any concerns.
Our site serves business professionals, inventors, celebrities, lawyers, and others interested in intellectual property, image rights, trademarks, and related content.
What Information We Collect
Personality Incorporated’s sole purpose is to provide intellectual property services. We never sell customer information to third parties. Our policy complies with the Principles in the U.S.-E.U. Safe Harbor Agreement.
- Registration: We collect names, addresses, and email addresses during the registration and capsule building experience.
- Personality Checklist: This provides persona representation suggestions; you are in complete control of what is seen by the public.
- Aggregate Data: Personal information is aggregated into demographic data to provide relevant services.
- Support Records: We keep records of emails and telephone calls to resolve issues promptly.
Data Rights (GDPR/2026)
| Right | Description |
|---|---|
| Know/Access | Request a copy of the data we hold about you. |
| Deletion | Request that we erase your personal information. |
| ADMT Opt-Out | (New for 2026) The right to opt-out of automated decision-making. |